Charity Model--Introductory Key Points

Global Loyalty X-Change is a company that's concept originated in Canada ten years ago. Since then, the president Richard Trieber has moved through different incarnations of the platform, software, and support services to strategically position himself with the strongest partnerships available. In 1999, the current configuration of Global Loyalty X-Change (GLX) established itself in its new headquarters in San Francisco, California.

The GLX Loyalty Card for Charities provides a turn-key program and new revenue stream for collecting 'non-dues' revenue. The GLX Loyalty Card allows you, the Charity, to build communities with your existing donors, members, and affiliates. GLX works through a global platform, similar to credit cards and also incorporates the new smart card chip technology, to build long term relationships through financial savings and directed communication with your family and the communities they incorporate into their daily lives.

As a Charity Organization, you will be able to generate non-donor revenue” and enhance the relationships you have with your donors, members, and affiliates. GLX has a model actively working that allows a Charity the ability to provide their constituents a Loyalty Card branded with their Charity's logo for use to collect points and/or discounts within an ever growing population of merchants associated with the Charity. Every time discounts are given at the point-of-sale, the Charity receives a percentage of the discount and, in addition, GLX also provides 5% from their revenue back to the Charity as a thank you for helping to create this cardholder community. Another option at the point-of-sale, for each cardholder, is to give their discount directly to the Charity instead of keeping the saving themselves.

GLX provides a turn-key operation for the Charity. We help create the branding for the Charity's Loyalty Cards and various marketing and promotional materials. We help enlist the merchants recommended by the Charity and their affiliates to become apart of their coalition. The principal participation needed by the Charity is to send an introductory letter and packet to their potential cardholder community and the merchants they would like to have in their coalition. When the model is active, GLX also asks the Charity to mention their Loyalty Card Program in all relevant future marketing materials and press releases, which is mutually beneficial.

To further enhance this new community built by the Charity, each cardholder receives their own Home Page. This individualized web page allows for direct communication between the Charity and their cardholder community. Not only does it create a personalized arena to announce recent company events and announcements but it also creates the vehicle for permission based marketing” between cardholders and the coalition of merchants.

“"Permission based marketing" is the wave of the future for marketing. It allows the cardholder to detail their requests for items they would like to get discounted prices on. The only time a merchant/GLX would contact a cardholder would be in response to a request by the cardholder. Thus creating a more direct and streamlined approach and a non-intrusive way of relationship marketing. It creates a win-win situation, which saves money and time for the cardholder and for the merchants.

If you are interesting in learning more about GLX, I would like to arrange a meeting between your Charity and the President/Founder of Global Loyalty X-Change, Richard Trieber and his Director of Sales, Joy Nordenstrom.

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